Website Design Trends to Expect in 2017

Website Design Trends

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With 2017 still fresh underway, you can’t help but wonder:

What website design trends are we going to see this year?

And how can you not wonder?

Technology and the way people interact with it is constantly changing.

Structure, layout, colors, UI, typography … everything seems to change. One moment we’re using Comic Sans and the next we’re told that Comic Sans is a no-no.

So rather than being left in the dust and stuck with the Comic Sans of web design, let’s take a look at what we can expect for the latest website design trends.

1. Bold and Bright Colors

Everything is becoming more colorful. Well, your website pages and your apps are. More brands are turning to using bright, bold colors to make a statement with their brand.

Instagram’s doing it. Snapchat is becoming even more colorful than it already was.

And why not?

Technology brands are constantly boasting about how their latest-and-greatest toy has amazing – no, beyond amazing – color displays.

If they’re overflowing with color, brands should take advantage of it.

They certainly won’t be the last brands you’ll see amp up their color game.

2. Duotone Gradient Imagery

Speaking of colors, have you noticed that more and more websites are opting to use duotone gradients in their imagery?

You know, slapping two enthusiastic hues together and then blending and blurring them into various pleasing spectra.

It’s simple yet so effective.

Colors really are the way of the future. And why not? Colors evoke different feelings and emotions. Brands have known this for years.

It’s only natural that we keep doing this. Thankfully, it’s aesthetically pleasing.

3. More GIFs, Animations, and Videos

This shouldn’t be a surprise when it comes to website design trends.

People like videos. People like GIFs. People like animation.

It’s easy to see why – animation can convey a message much easier than pure text.
They can show you how something works or reveal the content in a meaningful way.

With video takeover of the internet, more and more brands will look to add a video of some sort to their page to convey a message.

4. Hand-Drawn Elements

Hand-drawn elements are making a splash in the latest website design trends. What do you expect from an artist? They create art and they doodle.

Now some brands are incorporating hand-drawn elements (or doodles) as fonts, icons, graphics and buttons to give a more human, characteristic touch to their brand.

It really is quite charming.

5. Focusing on Content

Another website design trend we’re seeing is a more of a focus on the actual content of the website itself.

Brands have been so caught up in sign-up buttons and navigation to show that they have literally everything you could ever need to know about a topic on their site that it’s become a mess.

Now it looks like brands are taking a step back and doing some spring cleaning.

Brands are stripping back all the in-your-face extras on their site by either simplifying the extras or taking them away altogether.

This is welcome news, as it will allow you to focus on the content of the site.

6. Goodbye to Flat Design, Hello Creativity

Flat design has been all the rage in 2016. It allowed you to create a beautiful, yet simple website interface.

Who wouldn’t want that?

Well, as you’d expect, everyone wanted this kind of layout.

It’s causing everything to look the same, which is making it tired and boring. Where’s the charm? The personality?

So a website design trend in 2017 looks to be creativity. Making a website unique and charming again.

7. Authentic Photos

Those cheesy, fake photos you see circulating the internet may actually diminish.

Sorry lady laughing with salad (we know you’re lying, anyway).

Instead, brands and designers are going to be more careful when it comes to stock photos and opting for hiring a professional photographer to represent their brand.

It’s a welcome website design trend. You know stock photos are fake and cheesy so you’re not really gonna buy it, are you?

8. Geometric Shapes, Lines, and Patterns

Shapes, lines, and patterns are leaving their marks on websites. Even if it’s minimal, like with a simple circle or a few lines or dots, it’s making an impact.

So much so that it’s becoming a website design trend to incorporate some sort of shape or set of shapes in your design.

Some popular shapes you may have noticed include:

  • Circles
  • Triangles
  • Diamonds
  • Rhombuses
  • Rectangles

It’s hip, it’s modern.

9. Bold Typography

Not literally bold, but a bold choice in typography choice.

Typography is always going to be hot for website design. We all know that typography can make or break a look (we’re looking at you, Comic Sans).

What’s a bit different in this website design trend is that in 2016, designers were becoming bold and using different types of fonts rather than your standard Helvetica.

Some are even using typography for contrast. Pairing both serif typefaces and non-serif typefaces together.


It really is a huge deal when it comes to typography.

10. Device Flexibility

More and more, we’re becoming more of a mobile-centric world. We’re always connected to our phones. Tablets, too.

To accommodate our mobile world, websites are working to become more flexible and adapt adequately to whatever device you’re using through responsive web design.

It’s just one of those things website designers are going to have to get on board with. Not everyone is on a desktop or laptop anymore.

2017 Website Design Trends Wrap Up

So, what do you think of 2017’s website design trends? Are they surprising? Are they bold?

Are you feeling inspired and itching to revamp your website? Do you need help with your website?

Adxotic Internet Marketing is here to help you with your website design, website building, full-service SEO, and so much more!

If you’re feeling stuck or just need help taking your website to the next level, contact us! We’ll be glad to help you reach your full potential with your website and your brand.

My name is Chris Spenner and thanks for reading my blog. Just a disclaimer, I am not the best writer but I know how to start and run a business. You don't need every skill to be successful. Feel free to reach me at my email at Please email me at or visit one of my websites to learn about my businesses.

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