Google Adwords is a great ad platform for your business. It’s also a highly competitive and extremely expensive platform.
That’s where search engine optimization, or SEO, comes into play. Those organic rankings are even more competitive than Adwords slots, but they’re free, and if done properly, your SEO campaign can get you there.
So how do you make this happen?
Read on and I’ll fill you in.
Your SEO Campaign Begins With Your Content
Content is king. Not only that, its empire is expanding as Google puts more effort into punishing those websites that regularly publish fluffy and useless content.
One of the ways they’re doing this is keeping an eye on how long people stay on your page. Readers are less likely to bounce if they’re coming across engaging content.
If they’re interested, they’ll usually make an effort to interact. They’ll leave comments on your blog, hit you up on social media, and cough up that sweet, sweet email address to your landing page or opt-in box.
So the lesson here is to publish nothing but quality. It’s going to keep people coming back to your website over and over again and they’ll be there for longer periods of time, which will look awesome to search engines.
The Great Backlink Debate
“Backlinks are dead!” – Says one guy.
“Backlinks are vital!” – Says someone else.
It’s impossible to know EXACTLY how much backlinks matter in the ever-changing Google algorithm.
So let’s talk about what I do know.
Links are good for more than just backlinking. If your links are all over the web at a variety of credible locations, then chances are that viewers are going to view your business as an authority.
Being an authority, in and of itself, is something that I’m going to be shooting for as a business owner.
If I’m everywhere within my niche, then prospects won’t have any other option than to visit my website.
Social Listening is Caring
Know your customer and most importantly, know what they want. This is way easier than most people think it is.
If my marketing team is aware of who my target demographic is, then they’ve been placing themselves in those circles. Find out where your potential customers hang out and then be there.
It’s that simple.
Engage and interact and help them and do it for free as often as you can. If they’re bloggers, they’ll end up linking to you on their website. If they aren’t, they’ll probably still be talking about you to their friends and family.
So my team is aware of the online circles that my demographic is hanging out in. They’re listening and helping out when they can.
At this point, my team should be aware of common phrases and words that keep popping up.
Enter the Long-Tail
Long-tail keywords are a beautiful thing and they’re so beautiful they should be a massive part of your SEO campaign.
Let’s say you sell shoes. If someone does a search for “shoes”, how likely is it that they’re going to find your website.
Unless your name is “Nike” or “New Balance”, probably not likely at all.
Let’s say you are selling women’s shoes. Let’s say they’re high heels. Let’s say you carry a lot of black shoes. See where this is going?
So you want to implement content that speaks often about black three inch high heels, or something of that nature.
The competition for that keyword is going to be substantially smaller than it is for just “shoes”.
I know this is a lot to take in and believe me, running your first SEO campaign takes quite a bit of time and patience. So if you don’t have the time to learn or you would rather leave it in the hands of a professional, contact us today to see how we can help.My name is Chris Spenner and thanks for reading my blog. Just a disclaimer, I am not the best writer but I know how to start and run a business. You don't need every skill to be successful. Feel free to reach me at my email at Please email me at