A website is more than just a digital billboard with pretty pictures of your team, your services, and where you work. Your online presence should work for you every day to generate leads and increase your business.
There are many ways to optimize your website in order to grow your customer base and convert visitors to consumers.
Some ways will require design and programming expertise but some tactics can be easily implemented in-house with focused messaging and strategic use of analytics.
5 Easy Ways to Generate Leads Through Your Website
1. Add your phone number and address
It may seem obvious, but including basic information such as your company phone number and address will increase visitors to your site who are more likely to be converted into leads and customers.
People use the web to search for local businesses. The easier you make it for them to find you, the more potential clients you will be able to bring in.
2. Include testimonials and case studies
Everyone can say they are the best in their field. It’s more effective for potential targets to hear from someone they trust that your product or service is the best.
Testimonials are considered one of the most effective ways to generate leads. Hearing in someone else’s own words how you helped them will instill confidence in others of your capabilities.
Prospects searching for solutions to their problems will research how others solved similar problems.
A case study will lay out the challenge and how you helped someone overcome it. It will allow others with comparable challenges to seek you out for your solutions.
3. Make your website mobile friendly
77% of all Americans- roughly three-quarters of the population- own a smartphone.
More and more consumers access the goods and services they need through those mobile devices.
If your website does not read clearly on a cell phone you are missing out on valuable leads.
A skilled web designer can help adapt your site so that visitors viewing it via mobile devices can more easily access the information they need and click to purchase.
4. Listen to your analytics
Use Google analytics and other measurement tools to assess how well your current website is working.
Where are visitors clicking? How long do they stay on your site? Are some pages getting more traffic than others?
Are visitors clicking on your Call to Action? If not, change it!
You may eventually choose to install a CRM system to more effectively generate leads and follow up with prospects.
An effective CRM can enhance your analytics and enable you to more closely track the behavior of current and potential customers.
5. Fully engage your visitors
There are a wide variety of techniques available to get your visitors to interact with you through your website.
Increasing the number of landing pages has been found to be an effective way to generate leads.
Create simple forms to capture your visitors’ data. It will help you get to know them better in order to better meet their needs.
You can also install online chat functions to answer questions in real time.
Implementing a “forward to a friend” function will allow the visitor to engage with your site while generating another lead for you.
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These tactics are neither very expensive nor technically complicated. They are proven ways to increase the investment you have already made in your website.
Your website will become exponentially more valuable to your company when it is effectively configured to generate leads.My name is Chris Spenner and thanks for reading my blog. Just a disclaimer, I am not the best writer but I know how to start and run a business. You don't need every skill to be successful. Feel free to reach me at my email at Please email me at