Today, many marketers harp on the importance of social media, SEO, and quality content. But, they forget one crucial thing: Website design. While these factors matter, paying attention to the design and usability of the site is critical as well.
Bear in mind that your site is the virtual face of your business. Plus, it gives visitors the first impression that helps to determine credibility. So, if you want a high-converting custom website design, there are certain elements you need to consider.
In this post, I’m going to focus on some of the principles of a converting website.
Ready? Let’s dig in!
1. Quality Visuals
People like images on a site, so you want to get quality photos to make your site familiar. You should consider using your own imagery such as office and staff photos. This helps to cement trust and credibility.
Avoid using stock photos that are irrelevant to your service or brand. When choosing photos, consider options that are obvious to your readers. Don’t make them too corporate as they are likely to turn visitors away.
Use horizontal photos with negative space, where you can place a call to action or some text.
2. Convenient F-Layout
According to researchers, visitors use an “F” pattern when browsing the web on a desktop. Typically, the start from the left of the page, then move right and then scan the page downwards. This means that the bottom content gets less attention.
As a marketer, you can ensure that the most important details and objects are placed at the top of the page. This means that visitors will likely see them than when they’re placed at the bottom.
When it comes to user experience, you want to look at the functionality of your site. A great custom website design should be user-friendly and easy to navigate. The main navigation should be familiar and visible.
You can achieve usability through:
- Simplicity – Keeping everything simple
- Familiarity – Using things that people already know
- Consistency – Ensuring the site-wide design is unchanging and not confusing
Basically, your goal is to help your visitors click through your pages easily. Strive to help them find what they want quickly and easily.
You can’t have high conversion rates without visitors. Here is where search engine optimization (SEO) comes in handy. It helps to attract the right audience to your website through boosting your SERPs rankings.
So, consider getting an SEO-friendly web design that will make your site findable on Google and other search engines. Make it easier to integrate your site with social media platforms, such as Facebook and Twitter.
5. Site Speed
About 47 percent of web visitors will leave your site if it doesn’t load in 2 seconds or less. This means that you need to have an impressive site speed. Ensure all your images are resized and optimized before uploading them.
Leverage browser caching by adding expires headers. This helps to serve cached pages to visitors faster. Find a clean theme that won’t need to be scrapped in the future to boost your website speed.
Also, remember to minify your JS and CSS files using a plugin. Or, you can do this manually by stashing all the files into one file. Having the right hosting service is also necessary for speed.
Custom Website Design – The Takeaway
When creating your site, don’t just focus on the aesthetics. Of course, the beauty of the overall layout is crucial. But, you should pay attention to the user experience. Typically, the design should make it easier for visitors to navigate the site and consume content.
Take a hard look at your custom website design and be sure every element is good to go. If you have questions, I’m here to help you.My name is Chris Spenner and thanks for reading my blog. Just a disclaimer, I am not the best writer but I know how to start and run a business. You don't need every skill to be successful. Feel free to reach me at my email at Please email me at