You have a website, and you might even think that simply having that site is enough to get by. Sadly, however, many of the marketing statistics that matter tell a different story. The numbers are showing that SEO is an essential in today’s business world.
Don’t believe us? Here are 5 statistics that prove that SEO is where it’s at.
75 Percent of Users Don’t Scroll Past the First SERP
If you’re not familiar with the acronym “SERP,” it’s just a short way of saying “Search Engine Results Page.” And, as it turns out, most people (i.e. 75 percent of them) don’t scroll past the first one.
So what does this mean for you?
Well, it pretty much means that you’re missing out on a lot of traffic by not optimizing your site for search engines. You might not be able to get your site to the first page, but you should definitely be trying to get it as high as you possibly can.
Consumers Look At About 11 Pieces of Content Before Making Purchases
Content is arguably more important than it has ever been. According to Forbes contributor Daniel Newman, “consumers are 5x more dependent on content than they were 5 years ago.”
How, though, do businesses expect people to view that content if they can’t find it or doesn’t exist?
Businesses should constantly be putting out useful content and optimizing it so that users might warm up to the idea of purchasing their products.
Over 90 Percent of Online Experiences Start With a Search Engine
Believe it or not, “93% of online experiences begin with a search engine.” That number might seem insanely high to some of you, but numbers usually don’t lie.
The fact of the matter is that businesses must go through search engines if they want to people to see their content. Any business which goes through a search engine, though, has to play by that search engine’s rules.
And you know what that means, right? Looks like it’s time to invest in SEO.
Over 80 Percent of Customers Conduct Research Online
Retailers report that 82 percent of customers conduct research online before purchasing their products. Of course, this only works if those retailers’ sites are visible.
And how can a business make its site more visible?
Say it with us now: Optimize your site for search engines.
Google Gets More Than 100 Billion Searches Per Month
Google gets more than a whopping 100 billion searches per month. Further more, over half of those searches come from mobile devices.
If that sounds like a lot, that’s because it is. According to marketing statistics from 2016, Google has “90.37% of the world market share of search engines.” This means that companies who work to optimize their content for search engines are essentially optimizing their content for Google.
We aren’t, however, suggesting that you don’t optimize your content for all search engines. If, though, you only optimize it for one search engine, you should make that search engine Googe.
Let These Marketing Statistics Speak For Themselves
Like it or not, the marketing statistics speak for themselves. Search engine optimization is powerful, and it’s not going anywhere anytime soon.
So you’re left with two options: Resist and suffer or submit and thrive.
If you think you’re ready to thrive, we’d be more than happy to welcome to the world of SEO. Just get in touch with us and we’ll help you build an SEO-friendly website.My name is Chris Spenner and thanks for reading my blog. Just a disclaimer, I am not the best writer but I know how to start and run a business. You don't need every skill to be successful. Feel free to reach me at my email at Please email me at