As you’ve likely discovered, there’s more to digitally marketing a local business than organic SEO. Sometimes you’ll need to get a bit more specific with your content and information.
That’s where local SEO, which should be your far bigger concern, comes in.
While I’m not saying you should entirely forego any organic SEO plans, studies show that local SEO is far more important.
That’s why you’ll want to enlist the aid of some local SEO services. Here are the biggest reasons you absolutely need to use these services.
3 of the Biggest Reasons to Utilize Local SEO Services Today
1. Google Will Always Prioritize Local Results
You’ll need to know a few things about both Google before you can begin your local SEOverhaul.
First, it’s important to realize that Google will almost always focus on searches on a local level. So if you were to head to Google’s homepage and type in ‘Pizza’ it would use geolocation to list local businesses.
One of the best things you can do for your business is to register for a Google My Business account. It’s free, it’s easy to fill out, and it’ll lead to far more conversions.
All you have to do is provide a photo, basic contact information, and your business hours.
Aside from My Business, the best way to secure local results is to use Facebook. Yes, Google actually takes Facebook pages into account now.
If a customer were to Google something related to your business, having it show up on the sidebar is great. But having it on the sidebar and a link to your Facebook page doubles your chances.
Your competitors are likely using social media, too, so it’s time to step up your game. Facebook has made creating a business page simple, and it’s a great way to interact with customers.
2. Reviews Can Make or Break Your Business
As a local business owner, reviews (like those on our home page) are your lifeblood. They’re going to be the absolute best way to leverage your brand on the internet.
In fact, 88% of consumers value a quality review as much as a personal recommendation.
One of the best things about the internet is how it allows everyone to have a unique voice. Your goal as a business owner is for people to use their voice to tell others how great your services are.
These reviews show up when a customer searches for your business, so get as many as possible.
3. 50% of Consumers who Searched for a Local Business Visited That Day
You read that right. According to Google’s research, half of those who sought out a local business visited that very same day.
If you’re not using local SEO services, you’re losing out on more customers than you can imagine. Think of it this way, people want to find you. The biggest obstacle in your way is your lack of local SEO services.
The research also indicated that 4 in 5 consumers searched via smartphone, so be sure your website is optimized for mobile.
Get in Touch
As a business owner, it’s understandable that you don’t have a lot of extra time on your hands. That’s why you’ll want to leave the local SEO up to the experts.
Get in touch today for a quote and a free local SEO consultation.My name is Chris Spenner and thanks for reading my blog. Just a disclaimer, I am not the best writer but I know how to start and run a business. You don't need every skill to be successful. Feel free to reach me at my email at Please email me at